top of page

Moodtrip

Branding

2024

Moodtrip is a store where people can share an experience that causes certain mood to a foreigner with the same mood (but usually) for a different cause.  During this process, people can perceive the power of cultural diversity. The brand identity derives from the idea "message in a bottle". 

moodtrip.png
typeface.png

Body Text

Logo

Symbols of different moods

Chudi_Project 1_2.png

These symbols are inspired by shape of mouth when people are experiencing certain emotions. I also select typefaces to match these emotions. The gradient colors of the shape come from the flags of different countries.

Bottle Packaging & Letter

1512734_ChudiZhang_Moodtrip2024_02.png

Lanyard for Stuff

1512734_ChudiZhang_Moodtrip2024_04.png

Web Design

1512734_ChudiZhang_Moodtrip2024_03.jpg

Landing Page

Moodboard for Users

bottom of page