Archie's Press Rebrand
Branding
2024
This is a rebrand project for "Archie's Press" — a press shop located in East Village, Manhattan, opened by the artist and designer Archie Archambault. He sells both his own work and artists' works that he praises. I use the black and white circles in his design language as a prime tone for the rebrand system, and add colors for the other artists' work to add a bit diversity.
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Artists for reference:
Stine Su Yon An
Adam Fuhrer
Cameron Leadbetter​
Romello Goodman
Archie’s Press is a tiny delicate print shop located in East Village. It is owned by Archie Archambault, a traveller and designer. He drew the city maps with only circles, which has a sense of unique clean aesthetics. Besides Archie’s own works, he also collects prints he likes and sell them in his shop. Everything in his shop is handmade, printed in the form of letter press, riso or screen printing, but still very affortable for every print lover.
